A study conducted by Forbes suggests, 95% for smartphones user has used their gadget to perform local searches online, Out of which 61% called the business and 58% visited the store. More than 70% of searchers click to call a business directly from search engine results using their smartphones. Local SEO helps to provide your potential audience with the information they need. For eg. If your Restaurant has a happy hour, free wi-fi, or some extraordinary offer, Local SEO helps you to attract customers who are looking for exactly what you serve. Local SEO helps your website stand out in local searches and therefore driving more traffic and leads for your business. Local SEO can help to increase local branding and drive user's decisions in your business favors.