What is SEO ?
SEO is the art of using various tools, techniques, and strategies to optimize your website in such a way that it appears on the top of search engine results whenever a user is searching for keywords related to your business or brand.
It is one of the most effective ways to get highly qualified visitors and leads to your website. And In a world where more than 90% of online experiences start with a search engine, showing up on the first page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.
Consider you have a long holiday coming in and you want to make an international trip for a week. What’s the first thing you would do?
Well, you’d certainly ask your colleague or search over the internet. Right? Congratulations, you ain’t alone. More than 70% of people begin their purchasing decision from a single search.
Something like this:
And you know what, 90% of searchers don’t prefer to look into the second page or so to find their desired result.
Think about this as a business owner now.
This means that if you are not on the first page of search results against the keywords that match your business or brand, chances are high that you are probably losing most of your qualified leads.
In the above scenario, a searcher looking for travel packages to Thailand lands on a search engine page with websites of various travel & tour agencies. Like a normal Human being, he looks into a few of the top results, scans them, and maybe call one of them for his next trip.
The keyword one used here to search was “Travel package to Thailand”. You will be surprised to know that Around 138 searches per month are conducted on Google using this keyword in Nepal. Let’s say you managed to attract only 10% of them which results in 13.8 (approx 14) qualifies leads for your business, absolutely for free, that too from a single keyword.
Neither you did any promotion nor anyone suggested your business. You got those 14 leads just because you appeared on the top of searches whenever one searched for that keyword on Google. Now, imagine your website is optimized for tens & hundreds of keywords related to your business. This is just a piece of example. Your business may be related to any product, service or venture.
Does that make sense now?
Did that make you feel huge?
Yes, it is. And it ain’t any magic. That’s where the power of Local SEO comes in.
In the above scenario, let us conclude a couple of things:
• You don’t look for your customers, customers look for you online.
• SEO is an unpaid process. You don’t need to pay to search engines, unlike PPC.
Types of SEO
There are more than 200 factors a search engine like Google perceive in order to judge a webpage and there are certain guidelines for optimizing those metrics.
Based on the implementation, any SEO technique can be categorized into two parts:
Black Hat SEO:
Black Hat SEO is the process of optimizing & ranking your website through various methods, processes & techniques that violate search engines’ guidelines.
White Hat SEO:
White Hat SEO is the process of optimizing & ranking your website through various methods, processes & techniques according to the search engines’ guidelines.
Note: We recommend White Hat SEO for legit businesses since they ensure your business in the long run. On contrary to this, Black Hat may help you rank fast & instant but sooner or later, you will get caught from search engines and ultimately get penalized, resulting in at the end of your business on the web.
Based on various factors Google considers for ranking, any SEO campaign can be divided into two categories:
On-page SEO is the process of implementing various optimization techniques and strategies within the website itself. This means adjusting certain elements on your website so that search engines are able to crawl, access and understand the content and structure of your website. The more relevant information and data a search engine can get from your webpage, the greater are your chances of ranking higher in their index.
Identifying, working and fixing potential issues related to On page SEO is the first step that should be considered in order to optimize your website for search engines.
Elements Of On-Page SEO
These are some of the most important elements of On-page SEO:
• Keyword Research:
More than 3.5 billion searches are conducted each day on Google to find numerous things on the web. It is therefore quite important to identify your preferred audience and research keywords accordingly.
Keyword research is simply the process of identifying relevant & profitable keywords for your business. As a business owner, you must be aware of your potential audience and what words they use to find products or services related to your business.
• Website Architecture:
In order to rank your website on the top of the search result, you must format & structure your website in such a way that it becomes easily accessible to both users & search engines.
• Meta setup:
Once you have conducted solid keyword research, it’s now time to place those keywords at relevant places called Meta tags. These are tags that provide data about your web page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about.
Meta tags can be used in:
• Meta Title
• Meta Description
• Heading tag
• Alt tag
• Optimized Contents:
Optimized contents are the pillar of SEO. You can’t rank a webpage unless it has compelling and SEO optimized content. Just think from a user perspective. Would you visit a website that has contents of no value? Of course not. It is, therefore, an essential part of SEO to craft keyword optimized, value-adding & fresh contents for your user.
All the above strategies are of no use if your website is not accessed & crawled by the search engine. Make sure your website has a good navigation structure, relevant contents and not blocked by search engine bots. Make sure to configure these settings in Search console by setting up Robots.txt & sitemap file.
• URL Structure:
A properly optimized URL structure defines an important role in keyword ranking. Since it is the URL that gets indexed first by a search engine, it is therefore always recommended to use an optimized URL structure. A good URL structure would look something like this http://digitalterai.com/seo-nepal/
• Analytics & search console:
Analytics helps you measure the performance of your website. It gives an idea about your traffic, their locations, devices & all. Search console provides you with the data & information on keyword ranking, errors & all.
• Load speed:
Nobody is going to wait for your website to load forever. A study suggests that a user normally bounce back from your website if it takes more than 3 seconds to load.
Off - Page SEO
Unlike On-page SEO, Off-Site SEO is the process of implementing various optimization techniques and strategies outside of the website in order to increase online visibility by building trust & relevance with link building strategies.
Elements of Off-Page SEO
These are a few of the important off-page elements that you must take into consideration to build trust & credibility on the web.
• Link Building
• Content Marketing
• Digital PR
• Outreach and Promotion
Final thoughts on SEO
SEO is not just about pleasing Google and getting your keywords ranked; it is a whole lot process of optimizing your website for better user experience and search engine accessibility. SEO process begins from the website development service itself. A good website should be mobile-friendly, dynamic, user-oriented and of course, audience targeted. Armed with a user-friendly and easily navigated website, you are now supposed to optimize various on-page aspects. While a proper on-site setup gives you better exposure on the web, high quality and relevant link building strategy will build trust & credibility and make your website stand out.
These processes might seem overwhelming for some businesses and start-ups, especially if they don’t have in house technical team but trust us SEO can do magic for your business if done correctly.
We understand you are busy in your business and have very little time for all these technical stuff. But still, if you want to grow your business online with the best SEO services in Nepal. Feel free to contact Digital Terai.