Is Selling Products On Facebook A Good Choice?
by DigitalTerai | Mar 1, 2019 | SEO Blog |
Selling products on Facebook has increased by 23% year over year and had 80 million small- and medium-sized business Pages by 2018. It has proven to be a wonderful platform for both B2B & B2C businesses. Facebook is obviously the largest social media platform in the world today.
More than 1.8 billion people visit Facebook every day. It is a great media to reach your targeted customers and build your brand strategies easily. Facebook page has higher potentials for any business to grow continuously on the online market. This is the reason, no business can ignore this highest preferred social media network for their growth.
Below are some of the benefits of selling products on Facebook which has encouraged businesses to lean towards Facebook marketing.
Benefits of Selling Products on Facebook
• Low-cost Marketing
Facebook allows cheaper marketing strategies compared to any other platforms making it easier for users to sell their product and popularize their brands online. This could be a better option for any moderate or beginners in business to make their product visible in the market. And most importantly, Selling products on Facebook provides a low cost &flexible options when it comes to costing & maintenance.
• Provide basic information
Information about any product or services to get noticed is highly required. With ever-growing competitions in the market, businesses are always looking for attention and facebook can provide an extraordinary platform for them.
People are not interested in your product until you explain about actual theme and work of your product and its benefits in real life. As we know that Facebook has numerous visitors every second, so it can help you provide basic information to your customers and update them your product value.
• Share image and Videos.
Pictures and Videos are a good way to attract people. Facebook not only allows you to post content but let you upload videos and images and tag them to your targeted customers. A great picture is worth thousands of words and can represent the value of your product or service effectively.
Facebook provides a wonderful platform to showcase your products & services through images & other multimedia, which greatly attracts prospect customers & clients.
• Can Steer Traffic to your Website.
Facebook let you share a link of your site and engage with more traffic on your website. Visitors who visit on facebook could be a strong marketing potential and might be your regular customer in the future. Customers who visit your site are more strong build up for your business because they are motivated customers through knowing about your product previously.
• Targeted Audience
Facebook doesn’t have any spasm and values your deed. It allows you to reach only your targeted customers who are actually interested in your product and trying to be with your business. While crafting ads or boosting your posts, facebook allows businesses to target more targeted traffic based on various metrics like age, demographic, interest, location, hobby, etc.
Besides all those benefits, do you think selling products on facebook is worth for your business growth? Well, not all the time. Facebook is a huge social media platform presently but still, it has some limitation to reach your peak.
It’s true that facebook has various tools to help you grow your business smoothly. It has the capability to spare your brand and its potentials. But still, facebook has not reached that satisfied structure that let you move without any stress.
Demerits of Selling Products on Facebook
After the recent updates, Creating facebook pages are getting more & more worthless because of decreasing user engagement & increasing platform dependency. Besides these, There are few limitations that come with selling products on facebook to grow your business. Some of them include:
• Platform Dependency
If you have ever tried throwing ads or boosting posts on facebook, you might be already aware of facebook dependency strategy. Selling products on facebook seems quite fascinating because of ease &classic interface. But at the same time, you will not even realize how fast your business has got dependent upon facebook for any leads or sales.
• Decreasing Organic reach &User engagement
Facebook allows you to do marketing & boost your posts only until you pay for it. You only get sales & leads as long as you pay to facebook. Once you stop paying, you stop getting leads and that’s the dark side of this amazing Social media platform. You are fully dependent on facebook boosting for your business growth which is a bit hard for any start-up companies.
Though Selling products on facebook seems cheaper marketing platform compared to other social media but due to its continued boosting strategies, it can turn quite expensive for small & medium business budgets holder. Facebook pages need to be updated every time with new content and new images for better result of leads, meaning you got to invest time, manpower & resources for them.
• Facebook Guidelines and moderation
Facebook is the best way to reach people as much as we want and it allows users to share their site link on its pages. Millions of people are engaged with this social media and finding interested customers is not a great deal. But when it comes to facebook, they have their own sort of guidelines & moderation.
Facebook has grown up to become more & more strict & moderated because of its large community. And this has created a kind of firewall of some businesses selling products on their platform. Facebook, in the year 2018 divided news feed into two categories: user feed & page feed making it nearly impossible for publishers to reach their target audience without paying to facebook.
Moreover, policies like link moderation, profile scrutiny, and ads inspection have made it more difficult for some industries to achieve their marketing goal.
• No Long Term Approach
Selling products on Facebook might prove great marketing tactics for a short period of time. But when it comes to long term benefits, facebook is far below than a website. Facebook marketing requires lots of resources and time. Traffic on your pages is not available all the time so you have to do lots of promotions to insist people to view your product.
Even though if you get lots of followers, you have to do lots of interaction and keep you active to account all the time to solve their queries. These things take a high effort and pressure that person might get stressed and frustrated equally.
It causes high budgets and high effort at the same time which might not be a sustainable decision for any product to get promotions. Apart from this, it’s never a good idea to depend on a third party platform for a longer business run.
• Website as the Solution:
A well designed responsive website can be a great solution for this approach. Having a website for your business helps you to advertise in fewer expenses and you are allowed to advertise offline as well. The website plays a friendly role when it comes to marketing.
SEO is an important part of business growth which is only possible through the website rather than any other online marketing panels. A website makes it easier for your customers are easier to reach you. It allows customers to order your product online which is more convenient for them rather than walking to your store. The website lets you sell your product online and promote your business without being dependent upon 3rd party platform. A website is more accessible compared to other media.
People are able to reach to you whenever they need and where ever they are and also provide an opportunity to increases your sells. Everything has cons and pros but switching to the side that has fewer limitations is wiser decisions. Instead of investing on facebook for some less expense at present and loosing double in the future, it’s better to create a personal website with more expenses presently and gaining more in the future.
• Final Thoughts
Yes, selling products on facebook is a good option to some extent in order to promote your product and services but not sustainable. It will be costly and pressurizing at the same time. facebook provides a smart platform to increase your brand awareness & user engagement but when it comes to generating traffic & sales, the website leaves facebook far behind.
You will get more followers and likes for your marketing’s but not valued customers. For a sustainable run of business, one should build their own personal online platforms and that is only possible with Website. It is recommended to focus more on a long term convincing business strategy, i.e. website over facebook. So, This was all about the pros & cons of selling products on facebook.
What do you think about facebook marketing for your business? Is a website more important than a facebook page? Let us know your thoughts in the comment below. And if you want website design service in Nepal, Feel free to contact Digital Terai.