SEO Friendly Content Writing

Effective content is one of the strongest ranking factors for search engines, yet many marketers fail in creating so. Creating SEO friendly content is not an easy task. If you are a content writer or SEO executive you must have known how difficult it is to get your content ready for search engines.

Gone are those days when you could create a thin content of 300 words, distribute it everywhere and earn rankings. Now the search engine only picks a high-quality & SEO optimized content. Because of that reason, many business owners only trust the professional SEO company for legitimate & white label service.

In this article, we will guide you through those tips that will help you in creating the SEO-optimized content and help you rank in search engines.

Start with Keywords Research



When it comes to creating the SEO-optimized content, keyword research is always the starting point. Remember it’s always important for you to align your content with the keywords.

Keywords are those terms that people intent to search in search engines. Before you start writing, you need to know what you are writing about. You should have a clear understanding about that particular keyword, which you are targeting.

To rank on search engines, you can’t just pick up some general keywords. instead, you need to look out for relevant keywords with good search volume & low competition.

Including keywords to your content is really effective for SEO. However stuffing the same keyword time and again can hamper your search engine results. For that, you need to use the long-tail keywords and its variation, as it may help your content to provide some real value.

There are both free tools and paid tools available for keyword research. These tools will help you find out those relevant & effective keywords that are searched by the user. Some of those keyword research tools also provides the metric value of keywords like keyword density, search volume, CPC, competition rate, etc which makes it easier for you in the selection of keywords.

Keyword Research Tips:

1. Start with brainstorming & Google suggestions.
2. Make use of “Google trend” tool to find out what’s trending in your location.
3. You can also use paid keyword research tools like Semrush & Ahrefs to uncover huge number of related keywords in a single click.
4. Don’t go for very high volume competitive keywords. Instead, try to pick relevant Keywords with average search volume & low competitions.
5. You can use Answer the Public tool to get an idea about topics & questions in your niche/industry.

Content Mapping



A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. Marketers hear it all the time: The content you create needs to be personalized.

Benefits of Content Mapping:

1. It helps you understand your customer.
2. It gives you an overview of all the content you have.
3. It helps you get the most out of your content.
4. It helps you guide customers through the purchase funnel.

Six steps content mapping process:

1. Creating Buyer Persona
2. Documenting Customer Journey
3. Content Analysis
4. Content Audit
5. Existing Content Map
6. New Content Map

Customer-Focused Content



Though there are many other factors that a content writer should focus on, however, content that meets customer needs and search is what you should prioritize first. Just writing the content for SEO won’t help in ranking, your content should be presented in such a way that it connects with the target audience. When your content addresses the needs of your customers first, then it will help you set the foundation of your business goals.

How to write the Customer-focused content?

You can successfully write the content when you truly understand your audiences. When you are trying to identify your audience, try to think ahead of outlining demographics, segments and just try to think from basics and answer questions like:

• What are they looking for?
• What problems or questions do they have?
• What are their goals?
• What are their interests and beliefs?

Keep your audience in mind while you develop the content. Do appropriate research to capture the information. Creating personas is one of the most effective ideas to keep focus on the audiences. Use data from different mediums like social media site behaviors, surveys, and polls, etc to understand what people are searching for and try to deliver it through your content.

You might often hear that unique and original content helps you to get a good rank in search engines, but which content is considered to be original. In the exact sense, unique and original content refers to those content that was never published online.

If you are able to provide the content with some real value that not only meets the customer search but also never published online then it will be helpful to rank your site in search engines.

But in reality, finding those content that is considered to be original is very rare. What we find is the content that is already published but presented in a different form or in a different view.

So, the question may arise on how to create original content?

When you try to create the content from the already published one, try to approach it from a different point of view. This will give you a new idea and will help you in creating unique content as well. Also, try to add your own opinion to make it more relevant and better.

Write Unique, original and relevant content



You might often hear that unique and original content helps you to get a good rank in search engines, but which content is considered to be original. In the exact sense, unique and original content refers to those content that was never published online.

If you are able to provide the content with some real value that not only meets the customer search but also never published online then it will be helpful to rank your site in search engines.

But in reality, finding those content that is considered to be original is very rare. What we find is the content that is already published but presented in a different form or in a different view.

So, the question may arise on how to create original content?

When you try to create the content from the already published one, try to approach it from a different point of view. This will give you a new idea and will help you in creating unique content as well. Also, try to add your own opinion to make it more relevant and better.

Optimize your image



Images are important because it helps you to visually establish your context of the content. But it’s really essential to use the relevant images to your content, since image help to make your content shareable on social media.

Optimizing the image is helpful for both readability and SEO. Image optimization impacts your search engine rankings. Images with the large file size just slow down your site loading speed, hence impacting the SEO.

While selecting an image, choose the right image formats, size, and dimensions. And make sure to use those image that is relevant to your content.

Final Thoughts:
Making your content SEO friendly is important if you want to rank your site in search engines. If you use the above-mentioned tips, then you will be able to create SEO friendly content regardless of any business industry for which you are writing. Let us know your thoughts in the comments.
Also let us know if you need any help to Outsource content writing or any service related to Digital marketing in Nepal.