Instagram plays an important role in driving digital marketing results in today's digital landscape. With over 2.5 billion users logging in each month, Instagram keeps a wide and varied user base. The main idea behind the platform is to tell stories visually, which helps with engagement and brand recognition.

With the rise of mobile usage and visual content, Instagram offers a golden opportunity to stay relevant and competitive in the digital space. A business that wants to grow must get familiar with how Instagram works and make use of its latest changes.

In this blog, you will learn the importance of Instagram for your company and top 10 ways to grow your business on Instagram sustainably.

Why use Instagram for your business in 2025?

Before getting into the strategies, it is important to know why Instagram is a top choice for business marketing in 2025. Realizing the many benefits will help you stay on course and regularly invest in your online brand. 

Here are some benefits of Instagram that make it the best choice for your business.

• Huge audience base: Billions of people worldwide, together with a large number of mobile users in Nepal, allow you to easily reach your audience when using Instagram.

 

• Visual marketing:  Instagram is made for visual content, letting companies show their brand, display merchandise, and build feelings with users.

 

• Higher engagement: Instagram’s users are more involved, so they often respond to your posts and remember your logo.

 

• Advertising options: Instagram allows companies to make ads that match specific interests, behaviors, and age groups.

 

• Built-in sales tools: Instagram Shops, product tagging, and in-app checkout help you sell to your followers without them needing to leave the app.

 

You might like 😍: How to Earn Money on Instagram in Nepal?

Top 10 strategies to grow your business on Instagram in 2025

Doing well on Instagram in 2025 needs more effort than just posting photographs. Your tactics should respond to algorithm updates, new content types, and people who are smart at using them. These ten methods are intended to help you get the most out of Instagram and measure the outcomes for your company.

1. Set clear goals

You should figure out the goals you have for your Instagram account before you get started with content creation or spending on ads. Having outlined goals ensures everyone knows where they are headed, how to measure improvement, and that tasks are closely tied to the results needed by the company. For visibility, conversions, and building a community, every plan starts with setting goals.

• Specify what you want to achieve with your business: getting people to know your brand or supporting lead generation, or direct sales.

 

• Using SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can help you stay on track and accountable.

 

• Make sure your Instagram goals and content match to have a seamless message.

2. Optimize your Instagram business profile

A brand’s profile functions like a digital shop front, telling customers what the business offers right away. In 2025, since there’s a lot of competition, you need to quickly grab attention and lead users to do something. Making your profile better helps others trust you, be able to find you, and encourages them to buy.

• Switch to an Instagram business account to get access to analytics, ads, and button tools for contacts.

 

• Give people a clear and helpful description of what your business does and how it helps them.

 

• Guide your audience by adding a Link to your website, special offers, or lead forms through a clickable link-in-bio tool.

3. Create a content strategy

Sharing posts randomly doesn’t succeed in today’s world; successful brands use a regular and well-planned strategy. By 2025, having a strategy, being regular, and changing up your content will be important on Instagram. Having a clear content strategy lets you express your brand, attract people, and aid in sales.

• It is wise to post your messages in advance using a calendar that matches up with product releases, promotions, and happenings.

 

• Mix up your posts with Reels, carousels, Stories, and Lives to keep your account interesting.

 

• Craft your messages so they are suitable for the different groups and all the stages that lead to a sale.

4. Use high-performing content types

Certain kinds of posts get more attention from the Instagram algorithm, and using these wisely can help you reach many more people. In 2025, people are mostly focusing on short-form videos and interactive forms of content. Figuring out which posts do well helps you extract the greatest results from your social media interactions.

• Show off your skills, explain something, or give people ideas in one minute or less.

 

• Post guides or valuable information in a scrollable layout with carousel posts.

 

• Try to interact with your followers in real time by sharing Stories and Lives.

Also Read 👉 : How to Create Engaging Instagram Reels? 

5. Use hashtags and geotags

Discoverability in niche areas still relies a lot on the use of hashtags and geotags. They help you sort your posts, make them more visible to others, and attract people interested in the topics or places you focus on. If you use them correctly, they will enable your posts to be seen by people outside your current audience.

• Blend well-known, specialized, and brand-related hashtags to put your content in front of as many people as possible.

 

• Make a custom hashtag for your brand or campaign to let people post about it and see what others are posting.

 

• Tag your posts and Stories with geographical locations to be seen in local results and content related to that place.

6. Collaborate with influencers & micro-creators

Collaborating with influencers can quickly help you establish trust and recognition in the business world. In 2025, micro-creators (those with 1K–50K followers) succeed because their communities are closely involved. Such collaborations allow you to gain the trust of more audiences and look more credible.

• Work with influencers whose followers have similar characteristics to your target market and whose principles are close to your brand’s.

 

• Let influencers make their videos with their unique style instead of scripting every line.

 

• Pay your partners in ways that feel valuable, such as offering commissions or giving them special deals.

7. Run targeted Instagram ads

Scaling your business rapidly on Instagram with no paid advertising is not possible. Using paid advertising allows you to target the correct group of users when your message will be most helpful. Because Meta’s advanced tools are available for Instagram, ads there tend to be quite effective and easy to measure.

• Outline your focus for the campaign (traffic, leads, or sales) and adapt your ad to fit that goal.

 

• Target groups of potential customers with precision by examining their interests, how they act, their demographics, or by using simulations.

 

• Put together many advertisements and run them in different spots to measure which delivers the highest ROI.

8. Engage with your audience.

You need to engage with others as well as share content on Instagram to do well. As of 2025, an account’s position in rankings is supported if it keeps engaging its followers. If your sessions are real, people become loyal, trust you, and recommend your brand.

• Take time to reply to comments and DM’s to make your audience feel noticed.

 

• Include engagement-focused features such as polls, Q&A, and quizzes in Stories to bring in more reactions from viewers.

 

• Showcase content that users add to encourage a feeling of belonging and to show that others support the brand.

9. Track analytics and refine strategy.

If you want to keep growing on Instagram, you should keep track of how well things are working and what isn’t. Making decisions based on data results in better content, smarter targeting, and improved results. Performing analyses regularly allows your strategy to be flexible and able to adapt to change.

• Watch your key data, including reach, engagement, how many followers you are gaining, website clicks, and conversions.

 

• Study successful pieces of content to see what connects with your target group.

 

• Work with the information in your analytics to choose when to promote, what type of content to use, and what message to send.   

10. Keep up with new features

Instagram regularly releases updates, and being up-to-date helps your business compete. With algorithm help, posts that have new features tend to show up more and attract more attention. Adapting fast in business makes companies more likely to be successful.

• Try out using AI-generated posts, editing Reels more effectively, or using interactive stickers.

 

• Read Instagram’s announcements to know about new functions and tips to use the platform well.

 

• Give your team training in using new tools or have them work with creators who already know how to use them to be competitive.

Which is the best time to post on Instagram?

Although great content helps, the time you publish your posts is also very important for their reach. If you post when most people in your audience are online, you get better exposure and engagement.

Based on 2025 data and analysis across South Asian markets, here is an optimal posting schedule:

Day	Best Time to Post
Monday	11:00 AM – 1:00 PM
Tuesday	10:00 AM – 12:00 PM
Wednesday	1:00 PM – 3:00 PM
Thursday	11:00 AM – 2:00 PM
Friday	9:00 AM – 11:00 AM
Saturday	10:00 AM – 12:00 PM
Sunday	3:00 PM – 5:00 PM

Experiment with these time slots, track engagement, and adjust based on your specific audience behavior.

Conclusion

Instagram in 2025 is more powerful than ever. By setting goals, optimizing your profile, developing a content strategy, and engaging with your audience, you can turn Instagram into a consistent growth engine for your business.

Don’t just follow trends, create them. Stay consistent, monitor your analytics, adapt to new features, and always keep your audience at the center of your strategy.

Need expert help managing your Instagram marketing in Nepal? Contact Digital Terai for professional guidance, content strategies, and full-service Instagram growth campaigns.

FAQs

How to make your Instagram a business account in 2025?

To switch to a business account:

Step 1: Go to your profile and tap the top-right menu.

Step 2: Select Settings & Privacy > Account type and tools.

Step 3: Tap Switch to Professional Account > Choose Business.

Step 4: Add relevant business details like category, contact info, and link a Facebook page if needed.

How can I increase my business on Instagram?

You can increase your business presence by posting high-quality content regularly, using strategic hashtags, collaborating with influencers, running Instagram ads, and tracking performance with analytics tools to refine your approach.

How can I promote my small business on Instagram?

To promote your small business, start with an optimized profile and content plan. Use local and niche hashtags, run giveaways, partner with local micro-influencers, and engage actively with your followers through Stories, polls, and comments.