Digital Marketing Tips for Travel and Tourism Industry
Digital Marketing Tips for Travel and Tourism Industry
Digital Marketing has played a significant role in the growth of the Travel and Tourism industry in Nepal. It has provided an excellent opportunity for entrepreneurial tourism business to connect with their ideal customer on a personalized level, intensify their wanderlust, and provide authentic and finest travel experience.
You can also do the same for your customers too if you are ready to embrace the evolving marketing trends and technologies.
Here's how you can get started:
Tell your stories
Storytelling is a creative way of expressing what your brand
stands for. You can deeply influence people and create a powerful persona with
the art of storytelling. Share your story; tell your customers why you are doing
what you are doing. Connect with people and create a profound impact with the
right stories. The more creative you become, the more people will gravitate
towards your business.
Utilize the power of social media
When you share lots of ravishing pictures and videos of people traveling,
natural beauty, delicious cuisine, rich cultures, and thrilling adventures on
your social media channels, more and more people will be inspired towards
traveling. And that's the power of
social media marketing
. Moreover, you can run ad campaigns to reach more
people, offer exciting prices and discounts, and create urgency and scarcities
to generate clients for your business.
Reviews and Recommendations
Reviews and recommendations are the most genuine way to receive validation
from your customers. Always ask your customers to review your services. You may
not always receive good reviews, instead of ignoring bad reviews, try to be
courteous with your replies and address them every issue carefully and take
prompt action to solve them. This will create a positive impact on your soon to
be customers making them believe you care for your clients. Moreover
reviews can also be useful for your website SEO
.
Powerful Call to Action
You must imply a powerful call to action buttons to make people
click on your ads. For example, you can provide free downloadable Ebooks filled
with the sheer amount of information to attract your customers. Ebooks are a
perfect instrument to establish your company as an authority figure and source
of knowledge in your niche.
Rank your Site
No matter how well-established you are, if people can't find you while making holiday plans, then all your brand reputation will go in vain. Therefore proper investment in search engine optimization is very much important to make your business visible among your potential customers.
Make your site mobile-friendly
You will have to make your site mobile-friendly. As consumers
mostly rely on their mobiles to research and book their holidays. A
mobile-friendly site will enable your customers to complete a smooth consumer
journey. The booking process will become more simple, smooth, and user-friendly
when you invest in the well-functional site.
Boost your authority with informational blogs and videos
As a Tourism business, delivering just a quality service is not
enough, you need to help your customers feel knowledgeable and prepare them for
the worst-case scenario with useful tips and insights through blogs, videos,
infographics, etc. These kinds of content will help DIY travelers to create
their itinerary on their own and will ultimately build your brand reputation as
trustworthy, engaging, and helpful.
Invest in intriguing visuals
According to the report, 3 out of 5 travelers decide to travel to that
particular place after watching spectacular online
videos
and pictures of that very place. The stated fact clearly
shows the importance of having magnificent pictures and videos on your site,
channels or page to allure people towards traveling. Keep sharing the latest
high-quality pictures on your marketing channels to grasp your consumer's
attention.
Blogs related to traveling experiences
Blogging is an important aspect of Hotel SEO . Employing natural and colorful content in social media is the perfect way of portraying the true essence of traveling. However, sharing incredible traveling experiences on blogging platforms will also help in generating a good amount of traffic on your site. When you provide a valuable piece of information regarding a particular place, it will generate positive references and allure people towards traveling.
Curation of Engaging Content
86% of people said they have become more interested in
traveling to specific places after watching user-generated content. They said
they were highly influenced by the pictures of other travelers. So why don't
you embrace the world of social sharing as well? Instead of relying on stock
images and boring old photos, use photos and videos shared by your customers. It
will build an all-important authentic feeling for skeptical consumers and will
also help them feel connected with your business somehow.
Create and Market experiences
Traveling is such an amazing experience. It deeply enriches
your heart and souls and while marketing for Travel Company you can remind
people about the true essence of traveling with powerful images, virtual
tours, 360-degree videos, etc. To make people feel and see, you can utilize the
latest technologies to capture stunning sceneries and captivate their entire
attention.For instance, you can check out these awesome video clips to
understand how travel companies can allure people towards travelling.
Use Influencer Marketing
Influencers
can play a major role in establishing trends in the
tourism market, their recommendations and posts in various social media and
blogs will help you expand your reach, improve visibility, loyalty and amplify
your sales. Working with influencers will help you get connected with their
audience base and gain their trust by associating your brand with their image.
Email Marketing
Email Marketing
works as the best tool when you want to share helpful
information adding details of promotions, and suggest perfect holiday
destinations to your potential customers. Once you collect a database of
registered customers, you can share recommendations and information of interest
to provide commercial treats to your clients. Furthermore, you should always
work on improving your promotions strategies to increase loyalty and online
presence.
Create simple travel apps for visibility and positioning
Designing a simple application to display lists of
accommodations, maps, information related to your establishment, travel tips,
and book your service will benefit the travelers and will help in brand
positioning. People will start considering your brand as very high maintenance
and of high quality when they see your app in the play store.
In conclusion
If you really want to grow your tourism business, then you must
make optimal utilization of all these opportunities. Your marketing strategies
must evolve with changing travel and technology trends and you must always
consider your customer's persona while executing any sorts of marketing
campaigns. Now go ahead, connect with your customers on a personalized level,
provide them with the best traveling experience, and inspire everyone out there
to travel with you.
