Pinterest has grown from just an online pinboard into an effective engine for visual searches. Recently, there have been over 498 million active Pinterest users each month, which is important for e-commerce, bloggers, and creative companies that want lots of web traffic.

Pinterest is different from other social media networks since its content is saved for much longer after being posted. A perfectly optimized pin can work for a long time, bringing traffic to the original pin after it’s published.

In this blog, we will go through every Pinterest SEO tip one by one to show you how to become successful on the platform.

What Is Pinterest SEO?

Pinterest SEO is optimizing your Pinterest profile, boards, and pins to maximize visibility in image search results. Instead of a social app, Pinterest functions as a search engine, guiding its results by words and user involvement.

Like Google, treating Pinterest will allow your pins to reach the most likely interested people by: 

• Adding relevant keywords throughout your content.
• Arranging boards and descriptions strategically.
• Applying a similar branding and style to everything the business shares
• Posting pins that grab people’s attention 

Yes, having your Pinterest content go viral counts, but more importantly, it needs to be searchable, appropriate for the audience, and should encourage clicks.

15 Techniques to Help Increase Your SEO on Pinterest

Pinterest is mainly a search engine that rewards strategy, relevance, and consistency. To grow your traffic next year, treat Pinterest like you would treat Google. That means optimizing every aspect of your profile, pins, and content strategy. 

 

Below are the 15 most effective Pinterest SEO tips that can help you improve visibility and attract the right audience.

1. Set yourself up for success

Ensuring your Pinterest account is solid and reliable should be your first step. When your account is correctly configured, Pinterest will know your brand from the outset.

• Sign up as a Business Account: With this, you can access Pinterest Analytics, Rich Pins, and Pinterest Ads, which will boost your SEO.

 

• Ensure Your Profile is Complete: Use a clear photo for your profile (perhaps your logo), set your name to include a main keyword, and remember to describe what you have to offer in your bio.

 

• Include a website connection: Set up your main website and use UTM tracking links to track the people who visit from Pinterest.

2. Optimize your Pinterest profile for Pinterest SEO

Your Pinterest profile needs to be discoverable and relevant. When your username and bio are optimized, people and the Pinterest algorithm know what your brand is.

• Username: The brand name should be used as the username wherever possible. If your brand name is “Digital Terai”, try @digitalterai as your handle, instead of a complicated alternative.

 

• Bio: Include a compelling description featuring the main keywords. An example is: Using Pinterest and content strategy to support brands that care for the environment.

 

• Location: When you provide services to people in your city, listing your city can allow Pinterest to promote your profile to relevant users in the area.

3. Claim your site

Verifying ownership of your content on Pinterest begins by staking a claim to your website. You can now analyze your accounts and witness an increase in your presence when searching on Pinterest.

• Verification: By doing this, Pinterest knows your account is the trusted source of your website’s information.

 

• Rich Pins Activation: Claimed websites enjoy better visibility by having information like blog titles and prices update on Pinterest automatically.

 

• Boost Trust: Having your profile picture alongside your pins increases your audience’s trust in your domain.

4. Do keyword research

Similar to other search engines, Pinterest uses keywords to display the most suitable searches to users. Your pins will be more visible and interesting to users if you include both trending and niche keywords in them.

• Pinterest Search Bar: Use the search bar to search for a subject and see the ideas Pinterest offers. These are searches that people carry out online.

 

• Pinterest Trends Tool: Check the trends pinterest com website to find out which topics are popular in your industry and when they become most popular during the year.

 

• Other SEO Tools: A number of helpful tools, such as Serpstat, KeywordTool.io, or Ubersuggest, help you find keywords like ‘Pinterest eCommerce SEO’ and ‘improving SEO on Pinterest with 2025 updates.’

5. Create relevant, click-worthy Pinterest boards

Categorizing your content with Pinterest boards allows more individuals to discover it. Adding relevant and grouped boards to your page can boost your SEO and present all your posts in a way that is simple and appealing for your audience.

• Keyword-Rich Board Titles: Give your Pinterest posts titles like “Best SEO Advice for Pinterest” or “Pinterest Tips for Small Businesses.”

 

• Board Description: Describe who the board is for, include a list of its contents, and add relevant keywords.

 

• Post New Interesting Content: Update your boards with good posts often to keep them fresh and visible. 

6. Follow the suggested image and video sizes

Pinterest gives priority to content that follows its vertical ratio of 2:3. When you use the right size, your pins are properly displayed and come up first in users’ feeds.

• Ideal Pin Size: Stick to the 2:3 aspect ratio—typically 1000 x 1500 pixels.

 

• Avoid Oversized Pins: Avoid using pins bigger than 1260 pixels as they could be cut, which can make the data difficult to read.

 

• Video Pins: When including a video, keep it short, with subtitles and a strong first few seconds to grab the viewer’s attention.

7. Write engaging descriptions for your pins

The way you describe your board helps to explain your product and affects how everything works on Pinterest. Using the right keywords and delivering appealing text is likely to make users click on your link.

• Keyword Inclusion: Include keywords smoothly and do not overdo their use.

 

• Value Proposition: Let users understand the benefits your app provides. As an example, write “Grow your blog using these 15 Pinterest SEO tips.”

 

• Call to Action: Add words such as “Read the whole guide,” “Plan to read it once you’re ready,” or “Click for all the details” to let the reader take the next step.

8. Join a Pinterest group board

Group boards allow you to increase your exposure by making use of other people’s groups. Adding pins of good quality to lively boards tends to make your content more visible, even among people with the same interests on Pinterest.

• Identify Lively Communities: Try PinGroupie or network with creators in your niche.

 

• Focus Only on Your Best: Share only your best-performing pins from your profile.

 

• Use Your Time Wisely: Observe the rules and do not post useless messages. 

9. Stand out from other brands

Having thousands of different pins as a competition, it is very important to maintain a consistent look. When your pins carry your company’s color, typeface, and writing style, users will swiftly identify them and become more familiar with your brand.

• Use a Brand Kit: Consistent colors, fonts, and designs should be found in all your pins with the help of a Brand Kit.

 

• Create Templates: When you use tools like Canva and Adobe Express, you can keep your designs consistent.

 

• Reinforce your USP: Ensure people recognize your expertise by including text such as “By Digital Terai” or “SEO Tips from Experts.”

10. Stay Consistent and Monitor Performance

Regular activity on Pinterest increases your chances of achieving success in the long run. Timely pinning and keeping track of your results help you improve your strategy as time goes on.

• Pin Regularly: Add new pins at least 3-5 times a day, combining original posts with other people’s content you have selected.

 

• Use a Scheduling tool: With a scheduling tool such as Tailwind, you can schedule all your social media posts at once.

 

• Track Performance: With Pinterest Analytics, stay aware of the pins, boards, and pin types performing at their best.

 

• Improve your strategy: Put more effort into what succeeds, such as your video pins, keywords, or pin styles, and slowly drop underachieving ideas.

11. Incorporate calls-to-action in your pin designs

If your call-to-action is effective in pin graphics, you can see major growth in user interactions. “Read More” or “Get the Free Guide” statements motivate users to click on your website.

• Easy to Follow: Add labels that say “Download Free Guide”, “Learn More,” or “Read Guide.”

 

• Bold Placement: Put Call-to-Action buttons in areas that draw attention, such as the top or bottom center of the site.

 

• Contrast: Use colors that pop on your background to help them stand out as much as possible.

12. Create catchy headlines add large texts to your images

The font and message on your pictures should draw the user’s attention as soon as they start scrolling. Making the headline of your pins relevant to keywords helps ensure your content is more popular and visible online.

• Choose Power Words: Phrases such as “Ultimate,” “Proven,” or “Secret” draw attention to your subject.

 

• Readable Fonts: Use bold and clean fonts that can be easily seen on any mobile device.

 

• Highlighting: Allow the text to stand out in contrast to the picture.

13. Make use of hashtags

Pinterest uses hashtags to sort your pins, especially while launching new content. When you add a few hashtags relevant to your topic, more people interested in those niche things will be able to see your posts.

• Limit to 3-5 hashtags: More isn't always better; always keep it focused. 

 

• Be Specific: Try to be specific by adding niche hashtags instead of using a simple marketing tag like #Marketing.

 

• Placement: Always put hashtags at the end of your Pinterest description.

14. Create a Pinterest business account

Analytics, ads, and Rich Pins, which help with SEO, are only available when you switch to a Pinterest Business account. It demonstrates that your brand relies on solid data, helping you achieve greater results.

• Analytics Access: Understand what your audience is interested in by looking at analytics.

 

• Advertising Options: Only those with a Pinterest business account can use advertising tools.

 

• Rich Pins & Verification: Business profiles are the only ones that can access Rich Pins & Verification as SEO tools.

15. Make video pins

Pinterest’s algorithm is favoring video pins since they see more engagement from users. With pins, people pay more attention because of the era of motion and flexible display.

• Keep It Short: Ideally, your videos should not be longer than one minute.

 

• Hook Viewers Early: Entice the audience to keep watching by having a stunning thumbnail and opening with the main part of the video.

 

• Add subtitles: Many users watch movies or shows without sound, so you should make the subtitles available.

Why is Pinterest SEO important?

Pinterest, as a visual search engine, offers useful and long-term outcomes, particularly when used properly. 

Here are the main reasons why your business should prioritize SEO:

• Drive More Organic Traffic: Well-prepared pins can rank on Pinterest and continue to bring clicks for many months and sometimes even years. Unlike some social media sites, the value of your Pinterest posts can build and grow as you get more attention.

 

• Pinterest is a Search Engine: It is Not Just a Social Media. Because a staggering 97% of Pinterest searches are unbranded, giving small or new businesses a unique opportunity to compete and get discovered. It's a rare platform where keywords, not follower counts, determine visibility.

 

• Higher Engagement: Since Pinterest users look for help and inspiration, they end up clicking to pin, save, and share more. Infographics, DIY pins, and videos make users interact more easily.

 

• Targeted Audience: Pinterest attracts planners and intentional users who are more likely to take action, making it ideal for e-commerce brands, coaches, content creators, and service-based businesses. This means better conversion potential.

 

• Expand Your Reach: Because your pins are searchable, you have the potential to be seen by more users on Pinterest than just your followers. It allows new users to find your channel even if they have never heard of it before.

 

• Cost-Effective Marketing Strategy: Pinterest SEO allows you to achieve great results without requiring a substantial budget for advertising. When marketing is performed well, SEO gives you one of the highest long-term returns.

Conclusion

Pinterest is a powerful platform for businesses ready to boost visibility and drive targeted traffic. By applying these 15 Pinterest SEO tips, you can enhance your reach, engage your audience, and grow your brand effectively. Remember to stay consistent, monitor trends, and keep optimizing your strategy to succeed in 2025 and beyond.

Ready to take your Pinterest marketing to the next level? Partner with Digital Terai to create tailored Pinterest strategies that deliver real results. 

Contact us today and start growing your business!

FAQs

How to use Pinterest to boost SEO?

Use keyword-optimized pins, write strong descriptions, and link back to relevant website content to drive referral traffic and boost brand visibility.

How to find SEO keywords for Pinterest?

Use Pinterest’s search autocomplete, Pinterest Trends, and third-party tools to find long-tail, high-volume keywords relevant to your niche.

Are Pinterest links good for SEO?

Pinterest links are no-follow but valuable for referral traffic, brand exposure, and social signals, which may support overall SEO strategy.

Can I promote my website on Pinterest?

Yes, by linking your pins to blog posts, product pages, or landing pages, you can directly drive high-intent traffic to your site.

How do I increase my Pinterest reach?

Optimize pins with keywords, post regularly, join group boards, use video content, and stay consistent with your branding and visuals.

How do I increase traffic on Pinterest?

Focus on quality visuals, keyword-rich content, engaging headlines, and linking every pin back to your website with a clear CTA.